Though revenue grew 9% year over year in Q2 2022, the company’s earnings were lower than analysts expected, leaving new CEO Bill Ready, a Google alum, with a bit of a mess to clean up. In June, the company’s co-founder, Ben Silbermann, stepped down as CEO amid a 5% decrease in global monthly active users and a roughly 77% drop in its stock price. Shuffles’ immediate success-last week it was the fifth most downloaded lifestyle app on iOS, according to Data.ai, up 72 places slots from the week prior-comes during tough times for the 12-year-old Pinterest.

Every new user gets five codes to share with friends-or, apparently, to sell to the highest bidder. Anyone hoping to log in needs to be chosen off a waitlist, or enter a hard-won access code. Then, late last week, Martínez-Cristillo finally found it-a free code to Shuffles, the new collage app from PinterestĬreated by Pinterest’s in-house incubator, TwoTwenty, Shuffles has become one of the most coveted apps on the internet since quietly launching this month as a closed beta release. She’d even considered buying a code on Depop, Gen Z’s favorite resale app, where they were priced from $5 to $100.

She’d sorted through hundreds of TikTok and Instagram comments. Bec Martínez-Cristillo was hours into her search for an eight-character access code.

Pinterest sign in google